This high profile installation on Park Ave. in Manhattan for Nike Golf was commissioned by Mirror Inc. in NYC.
The 10’ shoe sole was plasma cut from 16 ga. sheet steel and hand formed with a hammer to achieve the rounded dimension. The 24” letters were CNC cut from 1” clear acrylic with a 3/4" channel in back that housed the LED strip lights.
The entire wall, lettering and sneaker assembly was built off site at our shop then disassembled and installed on Park Avenue in Midtown Manhattan.
We were given just 11 days to take the approved visual from a 2D idea to installation on site…Needless to say there was not much sleep during that project.